Gaining deeper understanding of your local community through Insight Hub

Understanding why people in your community think and act the way they do, and the resulting insights into how to change things, is fundamental to delivering better public services cost effectively.

That is why TCC in collaboration with ComRes and Local Futures has launched Insight Hub – a one-stop-shop for all your insight needs_that helps you deploy your resources flexibly and appropriately. And it is unique because it doesn’t just analyse what people do – it also tells you why they are motivated to do it.

The Place Survey fell into the category of information rather than insight. Useful for knowing where you are but not very useful for knowing where you should be heading or how to get there. We use a combination of psychological, behavioural and demographic segmentation to help you understand where you should be heading and how to get there and can advise and support follow-up interventions based on the insight.

The tools we use include:

  • The most comprehensive psychological survey of the British population available – The British Values Modes Survey
  • Access to geodemographic information – the  Output Area Classification
  • A range of tried and trusted survey approaches, but also new approaches like story capture and innovations like peer-to-peer networks.

This comprehensive approach is vital if you want to change perceptions or behaviours. It is therefore specifically designed to be relevant to paragraphs 31 and 32 of the recently published CLG Code of Recommended Practice on Local Government Publicity. Many local authorities will, in response, be revising their communications strategies to move away from traditional forms of publicity to more cost-effective forms of engagement targeted at specific behaviours in order to achieve efficiencies in an era of reduced budgets.

Whether it is encouraging more volunteering, enablement, reducing the demands on your services by adapting how you deliver them or developing outcomes baselines, for new challenges like Public Health White Paper delivery, you need accurate insight to make it a reality.

Insight Hub is based on collaboration between three established companies with complementary skills. Between us we have many years experience working with the public, private and voluntary sector to help them understand the people they serve and make a difference. We are also practitioners who use our insight to develop interventions, and we use the experience from the interventions to test the robustness of our insight.

  • The Campaign Company works with councils, the police, health providers, and other public sector bodies, to help them develop innovative approaches to insight gathering, engagement, and behaviour change
  • ComRes is a major public polling organisation that conducts research providing insight for political parties, government organisations, charities, and private sector companies
  • Local Futures works with councils across the country, helping them to understand their places and communities better and working with them to create long-term visions for the future

For more information including pricing, download the Insight Hub pack here or contact Nick Pecorelli on 0208 6880650 email or go to our website here.

Charlie Mansell is Research and Development Officer for The Campaign Company. If you want to see what your own primary values set is, why not take the simple Values Questionnaire here.


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