TCC at the World Social Marketing Conference

TCC is playing an active part at the second World Non-Profit and Social Marketing Conference, presenting papers on our current work in a number of important areas of public policy affecting health and local government as well as contributing to the development of social marketing and behaviour change theory and practice.

Much of the background to all this work can be viewed in the postings on this blog and on the TCC website.

Rachel Ward, writing at the end of the first day of the Conference, reported on the following:

“Jay Berndhart, key-note session one spoke about social marketing 2.0. He said that collaboration is making something better over time, the more people take part in it the better it gets.

“Nadine Henley, keynote session one, spoke about why we should focus on positive social marketing rather than negative social marketing – she used the recent Australian government speeding campaign ad (which apparently has gone viral) as an example about successfully using a mix but the positive messaging winning out.

“In the debate at the end of the day about whether the 4P’s marketing mix (Product, Promotion, Price and Place) should still be a key element of social marketing, Clive Blair Stevens said that we shouldn’t forget that social marketing isn’t just ‘good’ marketing, the social means something – e.g. everything that we learn from behavioural economics.

“The National Social Marketing  Centre (NSMC) took people through their new VfM tools, that we recently blogged about as well as reporting on lots of great social marketing experiences from across the world – Japan, Australia and the U.S.

“One of the highlights for me was listening to Gerard Hastings. Amongst some great stories about Nelson Mandela, nuns and teaching on the West Bank, he said that the inspired social marketer is the one who allows the person to become the hero of their own story. A good mantra to have I think.”

We hope to report further on the conference in a future blog posting.

Charlie Mansell is Research and Development Officer for The Campaign Company. If you want to see what your own primary values set is, why not take the simple Values Questionnaire here.


One Response to “TCC at the World Social Marketing Conference”

  1. Further reports from the World Social Marketing Conference « The Campaign Company’s Blog Says:

    […] The Campaign Company’s Blog TCC believes that long term success for any organisation is founded on the mutual trust established with its stakeholders, its consumers and the wider community. We believe that this mutual trust can only be achieved if an organisation actively engages in authentic and continuous dialogue with those whose lives it touches. « TCC at the World Social Marketing Conference […]

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